This has got to be one of those wow moments, when you see an idea so clever you wish you had thought of it yourself, an app which could revolutionise the modelling industry – a new mobile app which allows people to make money by taking photos of themselves.
How does it work? The idea is incredibly simple – you dress up in your hottest outfit, snap a selfie, then use the mobile app to scan the bar codes on all your clothes and accessories. Other people can browse the selfies, then use the app to buy the clothes and accessories if they see a look and style they want to copy.
According to CNBC
“What we’re doing … is removing friction from path to purchase,” said Tadd Spering, founder and CEO of Stylinity.
A recent report by PricewaterhouseCoopers highlighted the importance of social media for retailers. According to the firm’s global online survey of nearly 20,000 shoppers, 62 percent of respondents said that interactions on social media had led them to buy more in “most” or “some” cases.
Read MoreSelfie sticks are the new Beatles
It also found that more than one-third of shoppers follow some of their favorite brands or retailers on social media.
And of course, people who demonstrate a natural talent for modelling clothes and accessories – my guess is they will very quickly find an offer of a modelling contract in their inbox. The potential for this app to transform how clothes are sold, and transform ordinary people’s lives, by opening exciting new career options… lets just say, watch this space.
The big takeaway from this innovative new mobile app, is that there is still plenty of room for new mobile app development ideas – we have barely scratched the surface of the tremendous potential of the mobile app industry. In addition, paying mobile users to install your app has got to be a good way of growing your user base.
If you have a new idea for an iPhone App or Android App, and would like to discuss the realisation of your mobile dream, please contact me.